When concerned with investing, the ‘perfect market’ assumption urges us to question, what is it that a stock’s price is indicating? Such inquiry can provide greater insight as to the influences on price. On some occasions the price is t...

You may have heard of someone who, after purchasing a business for a small fortune in the hope of raising their income, soon discovered that the business was worthless. Despite their best intentions, in the process of making a single decision they ma...

Quite often in the process of making a decision, we commence without properly considering the underlying assumptions we use to measure our progress, or our perception of the situation at present. How we think and perceive is crucial to our decision-m...